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“It's nose-like...yes, it's beautifully nose-like."

What does that mean??  These were the words uttered by our real mom and upcoming star, Amy, at the filming of Smart Beginnings new TV PSA (to be released in April).  I learned so much about the elaborate behind-the-scenes needs while watching Paladin Media Group film our PSA last Monday.  Did you know that to produce a 30-second spot you need 5 hours of filming time?  Or that to ensure you have one beautiful tomato for filming, you need to buy a dozen!?

I’m so grateful for the marketing and media expertise of our wonderful Leadership Charlottesville group (Carol Coffey, Dennis Mockler, Linda Kolker, Michael O'Donnell, Tom Cox and Anita Showers) and the in-kind support from Paladin Media and Monticello Media.  Thanks to their combined efforts, Smart Beginnings will be able to reach parents with young children on television and radio with key messages about early learning, quality child care and school readiness.

By the way, the beautifully nose-like item was a carrot.  I can’t give away the ending, so you’ll just have to look for our PSA in April.  For now, enjoy the photos from the shoot.


Posted by Miriam Rushfinn, Smart Beginnings Director.

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